Sublimation printing, What it is and why we use it.
Sublimation uses heat to essentially bring fabric and ink together as one. Basically you are dying the fabric which makes it less prone to fading as it is embedded into the fabric as a substrate rather than laying on top like a normal print. Sublimation creates a permanent full color design that won't crack, peel or wash away. The process goes from solid to gas without turning into a liquid using gas and pressure.
The benefit to you is the longevity of our products. Even going through the wash countless times, your garment will not fade, crack, or peel and can stay in your wardrobe for the long haul. Our apparel is made to be comfortable, withstand the elements while maintaining its look. Perfect for fishing or hanging out at the tiki bar with our vibrant crisp art.